2014 Zhaoxu town tour carnival cum "mountain beer" autumn carnival activities program

(Six) every Friday, Saturday and Sunday sports car free carnival through train;
(Seven) during the carnival collection of 20 private cars every day, affixed to the activities of the car to the prize of 20 yuan in cash (in the west of the police station opposite the advertising company procedures);
(Eight) Zhaoshou town streets light flag, the scene show panels, stage;
(Nine) Chongqing to pay a wide program to promote, the program host to Zhuo Shou live presided over the event.

First, the event name and time
(A) Name of the event: 2014 Zhuo Shou Town Tourism Carnival cum "Mountain City Beer" Autumn Carnival
(2) Event time: September 6, 2014 - October 6
Second, the theme of the event
The use of the Mid-Autumn Festival, the National Day twin coming, through the tourism festivals and "mountain beer" autumn carnival, creating a festive atmosphere, to expand the visibility of Qianjiang, so that visitors swim clean water while feeling Tujia culture, promote consumption, driving Qianjiang tourism economy growth of.
Third, the slogan
Happy autumn, with a cup of dried water!
Fourth, the host, contractors, co - organizers, sponsors
(A) the organizer
Qianjiang District Tourism Bureau, Qianjiang District Bureau of Commerce, Qianjiang District Zhuo Town People's Government, Chongqing Hongye (Industrial) Group
(2) Undertaker
Business Media Group · Chongqing Yun Jia Tourism Investment Co., Ltd., Qianjiang Wuling Mountain Tourism Marketing Center, Qianjiang Tourism World Co., Ltd.
 (3) co-organizers
Chongqing Zhongli Trading Co., Ltd., Chongqing Strait Travel Service, Chongqing Youth Travel Service, Chongqing popular world Che Youhui, excellent travel agencies, overseas travel agencies, Qianjiang outdoor, Qianjiang District Photographers Association, Shang Wei advertising
(D) sponsor units
Chongqing Brewery Co., Ltd
Fifth, the activities of the content
(A) the opening ceremony
Time: September 6, 2014 20:00
The opening ceremony to seek a new form, a warm atmosphere, magnificent, highlighting the characteristics of the town.
(B) beer drink drink drink drink competition
Time: 7: 30-8: 00 every night
Location: "Zhuo water town P Plus food compound" square
Competition: the players to a bottle of beer for the amount of drink in the shortest time to win.
prize settings:
1. Each group of the first prize 2 bottles of beer;
2. a daily champion, a prize of 5 bottles of beer and 100 yuan bar coupons;
3. Weekly hexagonal week by week crown runner-up, the Japanese champion award 5 bottles of beer, Zhou Chancheng reward 1 piece of beer and 200 yuan bar coupons, Zhou Yajun reward 1 piece of beer and 100 yuan bar coupons;
4 月 6 日 finals. Week crown runner-up prize 1 beer, the finals of the winner of the award 5 Brewery, 500 bar bar coupons and wedding at the resort in the hotel a free experience in a luxury suite night; runner-up 3 beer, 300 yuan Bar vouchers and a free night experience at a luxurious stealthy riverview room at the Jasmine Joyce Resort.
(C) the beer concert challenge 60 seconds
Time: 8: 00-8: 30 every night
Location: Zhaoxu town of Gong Jia 3 before the stage
Competition: contestants on-site display talent, to three judges gong subject, players insist on not being gong, the longest time to win.
prize settings:
1. over 60 seconds reward 1 bottle of beer, 120 seconds reward 2 bottles of beer, 160 seconds award 3 bottles;
2. The daily maximum clearance time for the day champion (5 bottles of beer);
3. Set the week's championship this week to the venue (send 5 bottles of beer) selected Zhou Chuanjun (award 1 box of beer);
4. October 6th Competition for the Golden Autumn Brewery Challenge Challenge the 60 second championship, reward 10 boxes of beer and a free experience in a luxurious stealthy river view room at the Joya Motto Resort.
(4) Beer Festival Night Market
Time: every night
Activity:
1. Organization of food and beverage business to prepare 30-50 table night market, tourists spend 30 yuan per person will receive 4 to 5 bottles of beer.
2. Through the outdoor, camping, alumni and WeChat, posters, advertising, forum posting diners, every day by paying attention to Qianjiang tourism, heaven and earth tourism, mountain beer, Zhuo Shu Tujia style town of WeChat to Zhaoxu town registered to participate in the night market visitors 5 Name, each reward 2 bottles of beer.
(5) Retrospective exhibition of beautiful wash water image
In the Zhaishu town of Gongji three buildings (cultural compound) layout of the beautiful wash water image retrospective exhibition, in order to increase the tourist town of interactive experience.
(Six) famous special new agricultural and sideline products exhibition (weekend, Mid-Autumn Festival, National Day holiday during the same period held)
(Seven) "met Zhuo water" ancient town carnival carnival through train
Weekly (5 weeks) Five, six and Sunday 15:00 to 17:00 in Qianjiang Sports Center unified departure, visitors live registration free to Zhuo water to browse, wash water return time is 22:30.
(Eight) by car driving Qianjiang
Every weekend (5 weeks) for the online booking success (or self-driving fleet cooperation organization) 40 self-driving (subject to booking receipt) per vehicle subsidy of cash 200 yuan and for the owner to purchase a two-day basic amount of travel insurance, Donated a box of beer and publicity car stickers, and in Chongqing Nanan District Metro supermarket parking lot held a ceremony to Qianjiang to wear the city procession.
(Nine) forgotten bar Huan Fu coupons, designated inn and hotel check vouchers
Organizing Committee to provide a total of 50,000 yuan of the forgotten bar vouchers, Zhuo Shugu town inn, the joy of the hotel at the hotel, free of charge every day from the festivals to participate in the festivals of the tourists in the field.
(10) Lucky draw
Every week (5 weeks) 5, Saturday, Sunday 22:00 every night from the participating fake carnival visitors in the scene to take three lucky tourists, cash reward 800 yuan (500 yuan, 200 yuan, 100 yuan each one name).
(11) Closing Ceremony
October 16, 2014 20:00, concise and lively, warm and grand closing ceremony and brilliant combination of theatrical performances, and finally in the fireworks show colorful bright summer in the successful conclusion.
Sixth, the organization
(A) the leading body
Consultant: Huang Nancheng (deputy director of the Standing Committee of the People's Congress)
Leader: Tan Guangrong (Qianjiang District People's Government Office Deputy Director, District Tourism Bureau)
Executive vice head: Zhang Qinghua (Zhuo town party secretary)
Deputy head: Gao Suqin (Qianjiang District Bureau of Commerce)
Luo Ling (Qianjiang District Wen Guang new bureau director)
Xiao Peimin (Chairman of Chongqing Hongye Group)
Wu Yuanbing (Chongqing Yun Jia Tourism Investment Co., Ltd. General Manager)
(2) the implementing agency
1. Comprehensive coordination group: assume the leadership group office functions, is mainly responsible for comprehensive planning, external coordination, implementation of supervision, financial security and so on.
Leader: Tan Guangrong
Deputy head: Zhang Qinghua, Zhang Meizhou, Wu Yuanbing
    Staff: Tourism Bureau, Zhuo Shui Town Tourism Office, Yun Jia company related personnel
2. On-site working group: Take on-site management functions, mainly responsible for site partition, distribution, atmosphere contrast, activities and visitors to the organization, on-site order maintenance, on-site safety and emergency response, on-site material management, health and residents coordination.
Leader: Wu Yuanbing
Deputy head: Zhao Gang, Wan Hong
    Staff: Yun Jia company employees, travel world company Zhuo Shui District Management Department, Zhuo Shui Town Town Construction Office related personnel
3. Business and Tourism Marketing Working Group: assume the tourism business functions, mainly responsible for the activities of marketing, business planning, business organizations, exhibition arrangements, food hygiene and other related work.
Leader: Gao Suqin
Deputy head: Huang Xia, Zhang Hongmei
Staff: Trade Bureau, Restaurant Chamber of Commerce, Wuling Mountain Tourism Marketing Center, Zhuo Shui Town Economic Development Office and other staff.
4. Propaganda and Literature Working Group: responsible for the activities of information collection, publishing, publicity activities, art performance organizations, performers contact and so on.
Leader: Luo Ling
Deputy head: He Yun
    Staff: Wenchuang New Bureau, National Song and Dance Troupe, Tourism Bureau related personnel
5. Security Group: mainly responsible for safety work supervision, traffic guidance and control, tourist complaints handling, emergency handling and other work.
Leader: Pang Yihai
Deputy head: Liu Zaichun
    Staff: Zhuo water comprehensive management office, Zhuo water police station, Tourism Bureau, Hongye company, Yun Jia company related personnel
7, publicity and promotion
(A) 2014 Zhuo Shou Town Tourism Carnival cum "Mountain City Beer" Autumn Carnival Events Press Conference: Invite relevant units, media, travel agencies to participate.
Time: August 25, 2014 (tentative)
Location: Zhaoxu town of Baomei Joy Secret Hotel (to be determined)
(Two) outdoor large-scale advertising media publicity: G65 Yu Xiang high-speed field service station, South Lake Tunnel T-brand two (Nanchuan, longevity T-brand to be determined), G65 Zhuo Shui Road 300 square large billboard side;
(Three) Qianjiang local media publicity: Qianjiang Gymnasium, outdoor kanban promotion for a month;
(Four) DM single into the community, stores, district township publicity: printed DM single 10000 in Feng, A Pengjiang, water city, paddy field, Youyang township promotion, poster 200 in the community, street, public stop Promotion
(5) easy media release one-half the weekly publicity;